Readers of the new book by the Heath brothers, Made to Stick, will know what I mean by a "sticky" idea: one that people remember. Think of all the advertising slogans and urban legends you hear/see once and never forget.
Ask yourself the same question:
Was my presentation "sticky?" Will people who attended my presentation remember what I told/showed them?
Are you sure about that?
Food for thought on a Friday afternoon...
Peace out,
Lee
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